We are... Champions for children. Our Purpose... Inspiring New Zealanders to make sure that every child flourishes in an environment safe from all abuse. Our Role... • Raising understanding and awareness of issues around child protection • Educating and inspiring those working with children • Influencing change in society’s attitudes and behaviours Our Beliefs... • The human rights of children are at the heart of what we do • All child abuse is unacceptable • Excellence, quality and expertise in everything we do • Respectful and warm relationships and communications • Working with partners who share our purpose • Everyone has a role to play in protecting children • Exceeding expectations • Celebrating success and having fun